At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers. Beer Drinkers Against the Mistreatment of Beer Mission Statement Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror …
Making Simple Complex
I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA's process over at Jack Cheng's place. …
Anomaly’s Time Is Free But Their Ideas Are Not
Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here's a fraction of what was said. Q. You say Anomaly is not an ad agency - surely that's what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi disciplined team including design, technology, licensing, NPD, media as well as advertising all under one profit centre. This prevents …
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Schwab Chucks Charles For Chuck
According to New York Times, brokerage house, Charles Schwab, has introduced a new ad campaign from Euro RSCG Worldwide in New York, the Havas agency that was awarded the company's brand and retail advertising account in December. The campaign is directed at current and potential Schwab customers in a way meant to echo the informal yet focused approach of Mr. Schwab. "It's a bit of a risky move," said Marc E. Babej, …
Coming To A Screen Near You: High-Def Digital Cinema
Wired: What do high-definition video of seafloor volcanoes and avant-garde Japanese digital cinema have in common? They're both examples of the kinds of bandwidth-intensive information that can be streamed live from remote locations, over ultra-fast optical networks. And both were demonstrated this week at iGrid 2005. The week-long computing conference, which showcases research in high-performance, multi-gigabit …
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Writers Act Up
Ad Age: Demonstrating against the practice of product placement in TV programs, a group of protestors armed with Writers Guild of America West literature disrupted the Madison & Vine session of Advertising Week at New York University's Skirball Center in Greenwich Village this morning. Owned by Advertising Age, Madison & Vine is a program of annual conferences as well as a weekly publication focused on the emerging …
The Wooing Of Wie
Something Is Happening Here But You Don’t Know What It Is, Do You Mr. Jones?
MediaPost: Despite their relatively low reach compared to mass media outlets, blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled "The Art of the Heist." Just …