Archives for May 2005

Louis Vuitton Is Clueless

We recently reported on the clueless guerilla-style chalking of Yale’s private property by luxury brand, Louis Vuitton. Now, they’re up to far worse transgressions, as they’ve entered into a frivolous legal battle with San Francisco boutique hotel, Hotel des Arts for

Stoli Takes Page From Coors Light’s Playbook

from Adweek: Stolichnaya wants to own “cold.” After a campaign that celebrated “little truths” found during a night out, the premium vodka brand has refined its positioning with an effort touting the fact that Stoli tastes best chilled. Allied Domecq bought the brand in 2001. Since then, it has been researching how the target 21- […] Is No Longer The Land Of The Free

I always make it a point to glance at The New York Times online edition. But according to reports, including this one in Ad Age, some content including prominent columnists will only be available to subscribers who fork out $50 a year. (I’m sorry, that’s $49.95.) This is just the latest in the growing media […]

Outstanding Mission Statements: Seventh In A Series

WE HATE SHEEP. Not because they’re fat, lazy creatures that smell bad when it rains. No, we hate sheep because they remind us of marketing that’s content to follow instead of lead. Advertising that’s happy to be quiet, blend in with the flock and go completely unnoticed. The average person is deluged by 3000 messages […]

How To Sell Biker Boots To Women

New Yorkers Told To Lighten Up

Flickr user, Talker, posted this Delta Airlines outdoor board to his photostream recently. He doesn’t like it much.

Branding Is For Cattle

Richard Huntington, a planner at HHCL Red Cell in London, wants us ad folk to get over ourselves. And while were at it, he thinks it wise to drop our branding shtik for more relevant and meaningful language. Here’s some of what he has to say. Fundamentally we neglected the fact that brands do not […]

Furniture Assembly Is Like Hunting Game (Minus The Blood And Guts)

from The Independent: A new book claims that a shopping trip to Ikea improves marital harmony. Great Ikea! A Brand for All the People, published later this month, attributes much of the store’s success to the fact that its self-assembly furniture allows men to reclaim their hunter-gatherer roots, and so keep their relationships healthy – […]