Digitas just completed the first acquisition in its 24-year history, the $160 million stock-for-stock purchase of Modem Media. Starting with the open of the market on Monday, the combined company will be listed on the Nasdaq under the symbol DTAS, and Modem shares (MMPT) will cease to be traded.
Archives for 2004
Announcing the launch of AdPulp.com. A blog dedicated to covering the ad industry, in our own inimitable style, of course.