Archives for December 2004

Mercury Rising On Strength Of Webisodes

from NY Times: If ads that chase consumers are achieving fewer results, the thinking goes, make the consumers come to the ads, particularly by infusing them with generous helpings of entertainment as would be found in television programs and movies or at concerts. In sponsoring “Meet the Lucky Ones,” which unfolded over the course of […]

Promotional Game Offends Staten Islanders

from Chicago Tribune: Beverage-maker Snapple has apologized for a joke about Staten Island on its Web site, but the company’s mea culpa didn’t stop a lawmaker from the borough from holding his own miniature version of the Boston Tea Party on Wednesday. The tempest in an iced tea bottle was sparked by the Real Facts […]

“Corporate Raider” Holds His Holding Company

from Adweek: Groupe Bollore, the principal company of corporate raider Vincent Bollore, said it has used about 55 million Havas shares to borrow more than $270 million from an unnamed French financial firm, fueling speculation that Bollore will raise his 22 percent stake in the holding company. Paris-based Havas is the parent of the Arnold, […]

Fortune Gets Religion When It Comes To Blogs

from Fortune: Blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs. A few companies like Microsoft are finding ways to work with the blogging world

Danny G. Doing Valuable Work

Cleveland copywriter, Danny G., is at it again in his latest piece for Talent Zoo. He offers the industry new terms for 2005, once more providing valuable direction served with scathing satire. My favorite two follow. Creative Diaper

Morgan Spurlock? Or Just Another Joe?

Nat Ives of The NY Times describes “determined detractors” as persistent critics of a company or product that mount their own public relations offensive, often online. They have roiled corporate plans at least since Ralph Nader famously attacked the Chevrolet Corvair and other cars in his 1965 book, Unsafe at Any Speed, which prompted General […]

Wacky Packs Are Back

Growing up in the 1970s, I was a big fan of Topps’ Wacky Packages. At the time, the term “culture jamming” had yet to be uttered, and I never thought of my collection as political in any way. I just thought it was funny and cool. In a Chicago Reader article from June, one of […]

We Interrupt Your Regularly Scheduled Program…

Noted Bay Area blogger, Evelyn Rodriguez, is in Thailand for the holidays, where she survived the massive tidal wave. Here are some of here first-hand reports (all of which lend perspective to our normal concerns of the day): “We were on a boat tour when the captain dramatically veered off course (we were headed to […]