from Ad Age: When the behemoth U.S. Postal Service found out that a young rock band had named itself "Postal Service," executives weren't happy. They sent a cease-and-desist letter to the band's label, Seattle-based independent Sub Pop Records. But what began as an argument over name rights turned into the mail-delivering institution's first cross-promotional music deal. Sub Pop executives suggested that the USPS …
Fashion Exec Gets The Wrinkles Out Of Old Man’s Leisure Wear Brand
Adweek reports that Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men's fashion industry as ranked by DNR magazine. Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an agreement with BMB Group Ltd., Haggar has expanded its presence in the …
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Client Takes Cocktails To Next Level
From Crain's Chicago Business newly released "40 Under 40": Nicole Ertas, senior brand manager, joined Jim Beam Brands Worldwide Inc. in May 2002 and launched tequila into the cocktail age. She renamed little-known El Tesoro Silver tequila as El Tesoro Platinum, marketed it as a mixable liquor and watched proudly as it appeared as a product placement in two episodes of HBO's series "Sex and the City." Now, El Tesoro …
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Donny Deutsch: Ad Man For Our Time
Once upon a time, the image of an everyday ad man was projected to the multitudes by the likes of Darren Stevens on Bewitched or the guys on Thirty Something. Now in this time of reality television, real CEOs are offering themselves up as fodder, as entities in the modern cultural brandscape. Today, Donny Deutsch is the face of the agency business, thanks in large part to his show on CNBC. Should you require more of …
England Not Lovin’ It Like They Could
Reporter Kate MacArthur of Crain's Chicago Business writes today: McDonald's is giving its new advertising tagline a break in Great Britain. The fast-food giant declared a two-week hiatus, to have ended Friday, for "I'm lovin' it" in the United Kingdom. Critics of the campaign from the outset have said the tagline could backfire in markets where poor service or the stigma of junk food make "I'm lovin' it" a tough …
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