Vaughn Whelan & Partners Advertising Inc., a 12-person Toronto firm wanted to pitch the Molson and Coors account (the two brewers are merging), but they were not invited to the party. So, the agency came up with a guerilla approach. VW&P created a bootleg TV spot and paid to run it on Canadian television, and […]
Archives for October 2004
“Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client�s problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead.” -Hugh Macleod of Gaping Void Hugh’s words are […]
In Green Bay, Wisconsin a city known for takes downs, comes Dana VanDen Heuvel, a marketing consultant who has put together a great look at what traditional P.R. offers versus blogs. It’s a game-winning open field tackle for the blogs.
More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia. Patagonia is led by one of our time’s true corporate visionaries
Starbucks Gossip is an interesting new site from Jim Romenesko, veteran journalist, editor and pioneering blogger. With his work for Poynter and his Obscure Store blog, you’d think this uberblogger would have no time for keeping tabs on the coffee behemoth. But no. He does have time, and Starbucks haters everywhere are grateful.
“A product is an artifact of a truth of a promise. A brand is a promise. The promise of Gateway is to be the wagon-master across the silicon prairie. It was more interesting to me that Gateway opened stores than Barnes & Noble went dot-com. It doesn’t matter whether Gateway sells anything in its stores […]
Blogs are being discussed just about everywhere in mainstream media today. CNBC and other news programs have even begun to feature bloggers like Ana Marie Cox, a.k.a. Wonkette, as talking heads. Now wiki is having its day in the sun. Business Week and Red Herring recently ran articles on this open source publishing technology. While […]
Clairol’s Herbal Essences, when applied, no longer produces orgasms. The beauty product does lead Jadyn Maria to sing, however. Too bad. Any old shampoo can lead one to sing in the shower.