"Blogging is not about starring in a conversation, it's about having a conversation with stars!" -Steve Rubel of Micro Persuasion When speaking with Lewis Lazare of the Sun Times last week, he called AdPulp a gossip site. He also wanted to know why we chose the word, "Pulp" and if you read his piece on us, he clearly would like to see more lurid content in these pages. I suspect there will be some juicy details from …
Yo Quiero Home Run
Taco Bell is thinking outside the bun again. Two years ago, the nation's flagship Mexican QSR placed a 12' x 12' floating target in the South Pacific, promising a free taco to all Americans if Russia's Mir satellite hit it upon reentering our atmosphere. Didn't happen. Fast forward to tonight and Game 3 of the World Series in St. Louis. The free taco target now resides in …
Hyatt Taps Hicks
Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt's agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York. …
Iron City Slips Into Something More Aluminum
Iron City, in conjunction with Alcoa, is making their beer available in aluminum bottles. The idea is that aluminum bottles will keep beer colder for as much as 50 minutes longer than a glass bottle, according to Alcoa. The bottles are also lighter, resealable and unbreakable. Alcoa suggests the innovation--which is already used for beer in Japan--is in line with early reforms like the pull-top aluminum can, which …
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Not Your Grandfather’s Under Arm
Business Week is reporting on Old Spice's attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: "...with pizza, 'everybody is happy to see it.' Indeed, Americans eat more than 100 acres of pizza a day, according to the Web site Pizzaware.com, which has …
Lifestyle Publisher Going To School On Generation Y
Why would Philadelphia's Metrocorp …
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Where Banding Is Also Branding
If there's anyone left wondering what the gold band that John Kerry wears on his wrist is about, it's about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here's a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly. …
Exhibit A: Involving The Audience
Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, "Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the "biz" in Chicago, but from my experience, other than the money, unless you're into corporate politics you aren't missing anything." Here's more Hoggian angst: "I was …