Here we are on night one, and we can already report a reader. Thanks to Steve Rubel, "Mr. Micropersuasion," for dropping by and for linking to us. …
Candidates Are Packaged But Their Branding Needs Work
"Politicians can't be overexposed. Since they can have a life and death effect on us, no one gets tired of them. This is not, 'Am I going to get tired of Bruce Willis?' We're stuck with them. Given how much power they have, eight months of campaigning is a drop. They are the only people selling a product you can't return. You're buying a president for four years." -Jerry Della Femina Candidates today, particularly …
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Euro RSCG Has Steffan And That’s More Than Most
Euro RSCG has been in the news this week. The New York office is struggling to hold the Intel account, reportedly worth a cool 300 mil. Out west, creative hot shop, Black Rocket which sold an 80 percent interest to the Parisians a few years ago say they now want their shop back. But Havas rightly has some desire to hold on to this entity. Not pretty. In Chicago the shop has been beaten down with client departures. …
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His Job Is To Shed Light, Not To Master
Howard Luck Gossage was an inspiring man. A rogue gentleman who plied his trade in the City by the Bay. An academic who taught advertising at Penn State and wrote eloquently about the advertising business. A man who saw himself as a critic and reformer. A man of the people. A man with big ideas for the brands is his charge. His agency was in a restored firehouse, with characters like Marshall McCluhan and Tom Wolfe …
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New and Notable
I've recently come upon three new sites that deserve some props. 1) Viral + Buzz Marketing Association, a European-based site concerned, as I am, with bringing customers' voices into the marketing mix. 2) Change This, a well designed place to publish one's manifesto (provided the proposal receives support from the site's users). You can visit my "New Tactics | New Tools" proposal now and vote for the piece, should …
Dr. Angus Surpasses Dr. Phil
While Dr. Phil is busy selling parents on the values of discipline for their children, Dr. Angus has unleashed a new diet on the American public. This diet advocates eating burgers made of angus beef, or steak burgers you might refer to them as. Pull up to any BK in the nation and get your steak on today. Doctor ordered. He even has a book out. The book is also available in PDF form or for online viewing at the …
No Bombs On These Dots
Digitas just completed the first acquisition in its 24-year history, the $160 million stock-for-stock purchase of Modem Media. Starting with the open of the market on Monday, the combined company will be listed on the Nasdaq under the symbol DTAS, and Modem shares (MMPT) will cease to be traded. …