The future just arrived. Welcome to it. AdAge editor, Scott Donaton writing today about how consumers now hold all the cards, not marketers, said, "Make no mistake, it's nothing short of a revolution. Those who don't embrace it -- and resistance to change remains disappointingly strong -- will be crushed by it." Scott Donaton, editor of AdAge Further insights from Donaton's article: Larry Light, global chief …
Lewis Lazare Just Phoned
Sun Times advertising columnist, Lewis Lazare, just phoned to ask me several questions about AdPulp, blogs, my industry experience and whether I wouldn't prefer to be writing the great American novel. Look for his write up next week. It will be interesting to see how he breaks it down. He can be a tough critic, so I'm not exactly expecting a fluff piece. …
Elevators Rarely Go Anywhere Worthwhile
Adweek's Joan Voight published an article today about the importance setting has on an agency. Naturally, she leads with Mike Shine, since Butler Shine and Stern occupy offices in Sausalito …
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Art Or Commerce?
Is advertising art? This question has been there from the beginning. For sure, most advertising has been rendered so poorly, the claims that it might be an art form seem ludicrous. Yet, there are reasons to believe ads do constitute an art form. For one, if anyone could do it, the writers and art directors responsible for making ads would be put out to pasture. Creative endeavors require a leap of faith, no matter …
Every Point of Contact Counts
Rarely are rejection notices considered a marketing opportunity. But everything is marketing when it involves your brand. For instance, these notices often arrive on letterhead, with a big fat logo prominently displayed. That's a marketing opportunity. The other day, I got such a notice from High Country News, where I had applied to be News Editor. This letter thoughtfully detailed the search process, thanked all the …
Making Emotional Connections Needed Now More Than Ever
"Business is a numbers game and we should never forget it. A Mitsubishi and a BMW both weigh about 4,000 pounds. The BMW costs twice as much. Those are numbers. How many people get MBAs in order to be able to afford a Mitsubishi? Branding is not a numbers game and we shouldn …
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New Neighborhood Displays Internet Speed
AdPulp has been live for a day now, and already two top influencers have dropped by to comment. Steve Hall of Adrants and Steve Rubel of Micropersuasion. This is the "internet speed" I've been hearing so much about, but not experiencing in previous blogger incarnations. The answer is a tight focus. By concerning ourselves with one topic …
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Chicago Magazine Loves Advertising
It should come as no surprise that a lifestyle magazine would fall in love with advertising, and those who make it and place it. In their annual run down of the best places to work (available on news stands now), Chicago Magazine, gives first place to DDB; FCB comes in at #11; Draft is #17 and BBDO gets an honorable mention. The total field covers but 25 firms, so percentage wise advertising agencies rank incredibly …