You are here: Home / Media Trends / Zooming In On Hyperlocal

Zooming In On Hyperlocal

January 26, 2008 By 1 Comment

Yesterday at the second annual BlogSavannah UnConference, social media consultant and keynote speaker, Josh Hallett, said it was interesting to see how different cities adopt hyperlocal blogging. He mentioned that Tampa and Orlando (near his home) both have lots of hyperlocal bloggers.
One of the things I look for at a conference is memes. They’re often hanging there in the air, ripe for inspection.
As it happens, today I stumbled upon EveryBlock, an aggregator play in the hyperlocal segment.
lincoln_sq.jpg
The service is available in New York, Chicago and San Francisco, so I put Lincoln Square in the search box and bingo, the site returned news and images from the old ‘hood.
EveryBlock offers updates on everything from business and liquor license applications to street closures and press releases from the city. They also aggregate local news from local blogs. One article that grabbed me right away details green building practices at a new 18-unit condo development in the heart of Lincoln Square.

Submit to reddit
Filed Under: Media Trends
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://www.christyhulsey.wordpress.com Christy Hulsey

    Okay – so your blog was mentioned in the closing assembly at the Savannah UnConference. I quick jot on paper and few pecks on my key board — Wah. Lah. Here I am. I love this blog. I mean seriously. I am SO digging it. Even though I am a SAHM now, my degree, passion and work experience lie within the advertising industry. I have had fun perusing your site. I can hardly wait to come back for a better introduction when I have more time. You blog is excellent. Kudos!