Zippo Outdoor Is The Guy’s Guy Gift For The Holidays

Brunner has partnered with Zippo to develop a campaign that will promote the brand new Zippo Outdoor product line, which includes outdoor products, such as fire starters and hand warmers.

The Zippo Outdoor items are ideal for avid hunters, fishermen and outdoor adventurers everywhere who have a special appreciation for the highest quality, authenticity and reliability equipment for their outdoor expeditions.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.


    yikes! it’s brand extensions gone wild! will their fragrances do better than their new outdoor line?
    which extension makes more sense? decide for yourself at