Zippo Outdoor Is The Guy’s Guy Gift For The Holidays

Brunner has partnered with Zippo to develop a campaign that will promote the brand new Zippo Outdoor product line, which includes outdoor products, such as fire starters and hand warmers.

The Zippo Outdoor items are ideal for avid hunters, fishermen and outdoor adventurers everywhere who have a special appreciation for the highest quality, authenticity and reliability equipment for their outdoor expeditions.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. yikes! it’s brand extensions gone wild! will their fragrances do better than their new outdoor line?
    which extension makes more sense? decide for yourself at