Zipatoni To Show New Biz Specialist The Money

Bag us our next client and you’re hired.
Before you count your chickens here are a few things you need to know.
1. It

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.


  1. Does that seem pathetic to anyone else? If I could win the business of a $5m client, I’d keep the business for myself.

  2. I think it’s an innovative way for a promo agency to showcase their thinking–in a promotion designed to win new business.
    Keeping the business for yourself sounds good. But to service such an account, one needs a team. If you’re just a guy with a great Rolodex, you may or may not not have that team at your disposal.

  3. As a person who interviewed with Zipatoni for an account service position a couple months ago, I find this interesting. It reminds me of a time just out of college when I interviewed with Prudential. They were looking for candidates who had a lot of friends, frat brothers and relatives who they could sell their services to. In other words, they seemed like they were more interested in my contacts than me. If I had been able to bring in $5 million in billings at my last company, I would never have been laid off. Interesting concept, though.