Zip Zap

Sell to a holding company and your agency brand will forever be in danger.
According to Ad Age, Zipatoni, a prominent marketing services agency, is no more.

The 22-year-old St. Louis shop — best known for zany promotions and retail work — is being folded into Interpublic Group of Cos.’ sibling Rivet, the shops announced today. Toronto-based FCB Direct is also folding into Rivet.
The new Rivet, based in Chicago, will boast about 325 employees in offices in New York, London, Toronto, San Francisco and St. Louis. Major clients include Nokia, CVS, Visa, eBay, Kellogg and Beam Global Spirits & Wine.

Rivet?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This is just another of the many ways that the holding companies are killing the soul of advertising.
    http://dailybiz.wordpress.com/2007/12/18/zipatoni-slain-by-an-evil-holding-company/