Zero Blog Misfires

Coca-Cola has launched a new product blog and it’s not going over too well.
Here’s some of what resistance fighters, The Zero Movement Sucks, have to say:

In co-opting the trademarks of the counter-culture–blogs, street art and a passionate cause–to promote an artifically sweetened cocktail of chemicals and flavourings, Coca Cola is demeaning it’s audience. We don’t want an ad agency forming our life philosophy. We don’t want a group of soft drink executives trying to tell us how to live our lives. We just want Coca Cola to ‘fess up to the fact that it’s a profit-driven multinational whose only interest in culture change is the carefully researched chord it might strike into it’s target market.
Coca Cola, welcome to the underground. As others have found out, it’s not always comfortable.

[via Adrants]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.