You are here: Home / Advertising Technology / You’re Invited To Steve’s iPad

You’re Invited To Steve’s iPad

January 27, 2010 By 1 Comment


In advance of today’s product announcement from Apple, Forbes spoke to some people in the ad biz to get their take on what the iPad means for marketers.
Jeremy Lockhorn, director of emerging media at digital agency Razorfish, believes the iPad will enable richer interactive experiences. “When viewing an episode of TV’s Mad Men, for example, consumers could tap on objects, such as Don Draper’s hat, to get more information about the items and where to buy them.”
David Berkowitz, senior director of emerging media and innovation at interactive agency 360i, can see the return of stale formats like catalogs and circulars. “Everything has the potential to be more interactive,” he says.
All because you can touch the screen. The idea of a separate, non-integrated keyboard and mouse or trackpad setup seems so 20th century all of a sudden.

Submit to reddit
Filed Under: Advertising Technology
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • big time apple fan

    it means my grandchildren won’t get scoliosis from carrying a too heavy backpack to school one day. do you people get it? or do you only see marketing marketing marketing.
    iSlate was the biggest hint.
    steve the humanitarian. everybody sees him as a ceo. i see something different..