You’re Not Going To Flag This Bull Down

“The Bull” debuted today on YouTube. It’s a new adidas commercial from 180LA for Derrick Rose’s new signature basketball shoe, the adiZero Rose 2.

Directed by Stacy Wall, the spot celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess.

Filmed in Madrid, the spot features authentic Spanish bullfighters in their traditional costumes.

“The Bull” begins television rotation October 5 on ESPN and Cartoon Network programming, and during NFL broadcasts on CBS, NBC and ESPN. The campaign also includes print, online and mobile activation, and social conversation via facebook.com/adidasbasketball.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.