Your Country Needs You

I was surprised last night to hear President Bush freely admit that our nation is addicted to oil and that we need to correct that problem in a hurry. He aslo admitted that we’re falling behind in math and science, and that we need to address this problem to remain competitive in the global marketplace. Naturally, these issues are plain as day to anyone paying attention, but to hear the President admit to our collective weaknesses was refreshing, to say the least.
Today, John Chambers, CEO of Cisco, shares his company’s story:

c|net: Starting in Mississippi, Cisco is funding a $40 million program to provide technology, world-class curriculum, process changes and professional development for teachers. The ultimate goal is to use technology to create a new classroom experience where students will find that learning is a way of life. Imagine what would happen if every Fortune 500 company adopted a local region or school system?
Using the bully pulpit as only a president can, George Bush has thrown down the gauntlet on what America needs to do to remain competitive: namely, a good education system, supportive government, focus on innovation and the proper infrastructure. The metrics for success are clear. Now it’s a matter of doing it.

As a professional communicator, I’m prepared to do my part. In particular, I’m highly motivated to help advance alternative energy solutions. If you know of any solar, wind or biodiesel operations that need integrated communications programs, please let me know.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.soundprinciples.com/ad-verse/ Eric Weaver

    Right there with ya, buddy, on doing work for sustainability causes. And we’re not the only ones.
    AIGA NYC is holding a conference on March 25th, 2006, in Manhattan on Green Design. I’m sure it’ll end up as far more than discussion around just the design field. Wal-Mart, Johnson & Johnson, even the UN will be there. http://grow.aigany.org/ Maybe I’ll see ya there.
    And thanks for the mention regarding my Direct Marketing is Stupid article. :) I know it’s not going away. The concept is too good. It’s just the executions thus far that suuuuuuck!