You WILL Watch The Ads

From the AP:

In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching?
Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn’t be able to avoid it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • David Burn

    You WILL buy another brand of television.

  • Gienna

    You WILL turn the television off (or at least close your eyes, put your fingers in your ears, and go “Nyah, nyah, nyah, nyah, nyah-nyah, I can’t hear you”).

  • daveednyc

    “Ve haf vays of making you vatch!!!”
    NB: 4/20 happens to be Hitler’s birthday. Coincidence? Hmm…