You WILL Watch The Ads

From the AP:

In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching?
Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn’t be able to avoid it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. You WILL buy another brand of television.

  2. You WILL turn the television off (or at least close your eyes, put your fingers in your ears, and go “Nyah, nyah, nyah, nyah, nyah-nyah, I can’t hear you”).

  3. daveednyc says:

    “Ve haf vays of making you vatch!!!”
    NB: 4/20 happens to be Hitler’s birthday. Coincidence? Hmm…