You Want Transparency I’ll Show You Transparency

It takes guts to be transparent. Blog eveangelists often cite transparency as a key blog benefit, but they don’t say a giant set of cojones is required to operate the thing.
Robbin Phillips is a CEO up to the transparency challenge. Here’s how she handled a recent flub up.

Brains on Fire was given a gift this week. In the form of a hard lesson learned. We let a client and friend down. We didn’t live up to our promise. And now we are picking up the pieces of an valued relationship. As people who understand the power of Word of Mouth and the role it plays in a company’s identity, we also know that negative Word of Mouth is the most powerful virus of all. It spreads quicker.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m not sure it takes that much courage to admit a mistake and give us absolutely no details about it. It gives her the appearance that she’s transparent, but actually, it looks like she’s trying everything to prove to a client that she’s sorry. And that’s just a business strategy.