It takes guts to be transparent. Blog eveangelists often cite transparency as a key blog benefit, but they don’t say a giant set of cojones is required to operate the thing.
Robbin Phillips is a CEO up to the transparency challenge. Here’s how she handled a recent flub up.
Brains on Fire was given a gift this week. In the form of a hard lesson learned. We let a client and friend down. We didn’t live up to our promise. And now we are picking up the pieces of an valued relationship. As people who understand the power of Word of Mouth and the role it plays in a company’s identity, we also know that negative Word of Mouth is the most powerful virus of all. It spreads quicker.
