You Want ROI? Tap The Fast Growing Disdain For All Things Big.

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Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to “Just Say No to Bailout Banks.”
[via The New York Times]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.