You Want ROI? Tap The Fast Growing Disdain For All Things Big.

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Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to “Just Say No to Bailout Banks.”
[via The New York Times]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.