FremantleMedia, the producer of American Idol and some of the most successful shows in TV history, has launched of re:discover – The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN.
re:discover is a twelve-city travel experience providing an “insider’s guide” to some of the most exciting cities in the United States. The series, which features local experts, shines a light on undiscovered haunts and provides a fresh take and local insight into some of the better known neighborhoods through personal stories.
“The same storytelling skills and production values used in creating top quality television shows can help us reach and engage audiences for brands as well as broadcasters.” said Richard Vargas, Sr. Vice President of Development and Production for FremantleMedia’s new media division, FMX.
Editor’s Footnote: This kind of localized content marketing play is one I am extremely familiar with, having produced a boat load of such content for Camel from 2006-2008.