You Know You Love It (When A Creative Hot Shop Falls From Grace)

I guess you have to be a parent to appreciate kid humor in a spot for Kraft Macaroni and Cheese.

If you’re not a parent and not particularly fond of child actors carrying a spot, then this new work from Crispin Porter & Bogusky is perfect fodder for all sorts of speculation about Crispin. But what’s even more interesting is the hex Chicago’s premier packaged goods brands seem to place on many of this nation’s most prominent shops.
[The Denver Egotist]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. “I guess you have to be a parent,” or grandparent and quite possibly an aunt or uncle, which could cover a significant portion of the potential target audience.

  2. @steven true dat. the spot might sell more Kraft mac & cheese and that is what it’s all about. unless you work at Crispin, then it’s also about reputation, winning international awards, and securing an all-expenses paid trip to Cannes each spring.