You Have To Believe

American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women.
Here are Reid’s Five Keys to Making a Sale:
1. Treat your clients with respect, dignity, interest, and care.
2. Forget about rejection.
3. Shine your light.
4. You have to believe.
5. Take the stress out of sales.
There’s much more detail in the article, but I thought I’d provide this quick overview, since media and marketing people need to know this stuff.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.