You Have To Believe

American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women.
Here are Reid’s Five Keys to Making a Sale:
1. Treat your clients with respect, dignity, interest, and care.
2. Forget about rejection.
3. Shine your light.
4. You have to believe.
5. Take the stress out of sales.
There’s much more detail in the article, but I thought I’d provide this quick overview, since media and marketing people need to know this stuff.

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