You Don’t Fight Apple With Funny

I’m somewhat baffled by this spot for Samsung’s Galaxy Mobile tablet.

I’m baffled because this spot fails to tell me why Samsung’s tablet is better than Apple’s iPad. It looks smaller and I’m pretty sure it’s less expensive, which are two big advantages. Advertising has to find creative way to play to a brand’s and product’s strengths. Instead, we’re lost in South America with a bunch of clowns.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Johnny A

    don’t want to sound like a troll, but i’m pretty sure they did show a few benefits. 1)speed typing 2)camera 3)video conferencing, not to mention that they showed the galaxy was capable of doing everything an ipad can.