You Don’t Fight Apple With Funny

I’m somewhat baffled by this spot for Samsung’s Galaxy Mobile tablet.

I’m baffled because this spot fails to tell me why Samsung’s tablet is better than Apple’s iPad. It looks smaller and I’m pretty sure it’s less expensive, which are two big advantages. Advertising has to find creative way to play to a brand’s and product’s strengths. Instead, we’re lost in South America with a bunch of clowns.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Johnny A

    don’t want to sound like a troll, but i’m pretty sure they did show a few benefits. 1)speed typing 2)camera 3)video conferencing, not to mention that they showed the galaxy was capable of doing everything an ipad can.