You Don’t Fight Apple With Funny

I’m somewhat baffled by this spot for Samsung’s Galaxy Mobile tablet.

I’m baffled because this spot fails to tell me why Samsung’s tablet is better than Apple’s iPad. It looks smaller and I’m pretty sure it’s less expensive, which are two big advantages. Advertising has to find creative way to play to a brand’s and product’s strengths. Instead, we’re lost in South America with a bunch of clowns.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.