You Can’t Skim Sources

Don’t believe a freaking thing you hear on the internet.
That’s the message being sent by a couple of clowns.
According to a story in yesterday’s The New York Times, the whole “Palin doesn’t know Africa is a continent” jab was a hoax. Untrue.

It was among the juicier post-election recriminations: Fox News Channel quoted an unnamed McCain campaign figure as saying that Sarah Palin did not know that Africa was a continent.
Who would say such a thing? Turns out it was Martin Eisenstadt, a McCain policy adviser, who has come forward today to identify himself as the source of the leaks.
Trouble is, Martin Eisenstadt doesn’t exist. His blog does, but it’s a put-on. The think tank where he is a senior fellow — the Harding Institute for Freedom and Democracy — is just a Web site. The TV clips of him on YouTube are fakes.
Now a pair of obscure filmmakers say they created Martin Eisenstadt to help them pitch a TV show based on the character.

Eisenstadt is clearly a fabrication, which tells me the reporters who quoted this guy didn’t do their job. It also tells me that it is difficult to know who or what’s for real in this time of full on media fakery.
Here’s a portrait of the Eisenstadt character:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.