According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word “vagina” in the ads, which led the agency back to the editing booth.
“It’s very funny because the whole spot is about censorship,” Merrie Harris, global business director at JWT said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”
Organic launched the digital portion of the campaign at U by Kotex.
About David Burn
Connect