You Can Have Your Truck And Your Conscience Too

Chevy bought a full page in today’s New York Times and created a microsite at, in an effort to “educate” the car buying public about GM’s commitment to green practices.
The ad and microsite both feature a letter from Beth Lowery, GM’s VP for Environment, Energy and Safety Policy. She says the right things, like:

Because GM’s environmental footprint is indeed large, so is our obligation to change.

So, are you buying? Are you ready to run out and buy a 2008 Chevy Tahoe? It’s a Hybrid dude, so it’s cool. I mean think about it, do you want a Prius or a truck? You can pull a boat with a truck.
Prices for the 4×4 model start at $53,295.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.