Chevy bought a full page in today’s New York Times and created a microsite at nytimes.com/chevy, in an effort to “educate” the car buying public about GM’s commitment to green practices.
The ad and microsite both feature a letter from Beth Lowery, GM’s VP for Environment, Energy and Safety Policy. She says the right things, like:
Because GM’s environmental footprint is indeed large, so is our obligation to change.
So, are you buying? Are you ready to run out and buy a 2008 Chevy Tahoe? It’s a Hybrid dude, so it’s cool. I mean think about it, do you want a Prius or a truck? You can pull a boat with a truck.
Prices for the 4×4 model start at $53,295.