You Can Have It Your Way At BK, But Not At The Polls

Politics is polarizing, arguably to a dangerous degree in this country. Burger King and their agency, Crispin Porter & Bogusky understand that and have turned this fact into cultural currency.
poll-a-rizer-1.jpg
BK customers interested in having fun with the race can download applications for Facebook or MySpace and then share their political opinions and debate “friends.” That doing so in real life is more fun and more impactful is beside the point.
BK is also running TV where real customers at drive-thrus “exercise their right to make a decision” while ordering. The spot drives consumers to Haveityourway08.com, and Rockthevote.com.
[via Adweek]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.