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You Can Have It Your Way At BK, But Not At The Polls

September 28, 2008 By Leave a Comment

Politics is polarizing, arguably to a dangerous degree in this country. Burger King and their agency, Crispin Porter & Bogusky understand that and have turned this fact into cultural currency.
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BK customers interested in having fun with the race can download applications for Facebook or MySpace and then share their political opinions and debate “friends.” That doing so in real life is more fun and more impactful is beside the point.
BK is also running TV where real customers at drive-thrus “exercise their right to make a decision” while ordering. The spot drives consumers to Haveityourway08.com, and Rockthevote.com.
[via Adweek]

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Filed Under: Political Advertising
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.