You Can Have It Your Way At BK, But Not At The Polls

Politics is polarizing, arguably to a dangerous degree in this country. Burger King and their agency, Crispin Porter & Bogusky understand that and have turned this fact into cultural currency.
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BK customers interested in having fun with the race can download applications for Facebook or MySpace and then share their political opinions and debate “friends.” That doing so in real life is more fun and more impactful is beside the point.
BK is also running TV where real customers at drive-thrus “exercise their right to make a decision” while ordering. The spot drives consumers to Haveityourway08.com, and Rockthevote.com.
[via Adweek]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.