You Are Under the Influence

Bloggers are powerful people. They help drive purchase decisions.
Caroline McCarthy, of CNET News, reports:

A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
It’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads.

You know, this news is making me feel bold.

  • Please buy ad space on
  • Please buy my ranch home located between Hilton Head and Savannah.
  • Please buy my services as a copywriter, creative director, brand strategist.

I think that will do for now. I don’t want to over-stimulate my powers.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Mark Trueblood

    I hear, and obey.