Bloggers are powerful people. They help drive purchase decisions.
Caroline McCarthy, of CNET News, reports:
A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
It’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads.
You know, this news is making me feel bold.
- Please buy ad space on AdPulp.com.
- Please buy my ranch home located between Hilton Head and Savannah.
- Please buy my services as a copywriter, creative director, brand strategist.
I think that will do for now. I don’t want to over-stimulate my powers.