Yo Philly, Your Steak Just Got Demoted To A Burger

Philly_Speak.jpg

Mendelsohn/Zien, Los Angeles is out with a new Hardee’s spot. This time there’s no soaped up waif feeding her face, just a guy who talks Philly with his mouth full. Hence, the need for subtitles.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://neomarketing.typepad.com Mike H.

    Wow, this soooo reminds me of when Jack in the Box did the same thing when they rolled out a cheesesteak a few years ago. “I soaked up Philly like a sponge!” said the guy with the mullet. Do they even sell a cheesesteak anymore?