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Yo Philly, Your Steak Just Got Demoted To A Burger

May 18, 2006 By 1 Comment

Philly_Speak.jpg

Mendelsohn/Zien, Los Angeles is out with a new Hardee’s spot. This time there’s no soaped up waif feeding her face, just a guy who talks Philly with his mouth full. Hence, the need for subtitles.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://neomarketing.typepad.com Mike H.

    Wow, this soooo reminds me of when Jack in the Box did the same thing when they rolled out a cheesesteak a few years ago. “I soaked up Philly like a sponge!” said the guy with the mullet. Do they even sell a cheesesteak anymore?