Yo Philly, Your Steak Just Got Demoted To A Burger


Mendelsohn/Zien, Los Angeles is out with a new Hardee’s spot. This time there’s no soaped up waif feeding her face, just a guy who talks Philly with his mouth full. Hence, the need for subtitles.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://neomarketing.typepad.com Mike H.

    Wow, this soooo reminds me of when Jack in the Box did the same thing when they rolled out a cheesesteak a few years ago. “I soaked up Philly like a sponge!” said the guy with the mullet. Do they even sell a cheesesteak anymore?