The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior.
Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there’s nothing more to say) whereas negative emotional updates receive more comments (perhaps as a consolation).
The Facebook study has some neat visualizations, a.k.a. graphs, to help explain some of the findings. If I was good with graphs, I’d probably study them closely.
In a different study, by Vitrue, an Atlanta-based social media management company, content types were analyzed and these findings offered up: Photos trump video, and both trump text.
Posts early in the day are also better than posts at night. Taken together, a good plan of action for a brand’s Facebook page might be to shoot amazing photos and video, encourage followers to submit their own photos and video, say nice things a lot and post in the morning.