Yet Another Facebook Story: Page Admins Can Now See Number of Impressions Per Post

Do you manage a Facebook page for your business or a client’s business? Okay, this post is for you.
AdPulp_FB_Impressions.jpg
I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers.
The new feature also calculates feedback percentages on said posts. As you can see in the screen grab above, AdPulp’s FB page gets decent traffic but little engagement. What’s an editor to do?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.