Yet Another Facebook Story: Page Admins Can Now See Number of Impressions Per Post

Do you manage a Facebook page for your business or a client’s business? Okay, this post is for you.
AdPulp_FB_Impressions.jpg
I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers.
The new feature also calculates feedback percentages on said posts. As you can see in the screen grab above, AdPulp’s FB page gets decent traffic but little engagement. What’s an editor to do?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.