Yet Another Facebook Story: Display Mastery

Nearly one of every four graphical, online display ads viewed in the United States in the third quarter was on Facebook’s website, according to a new report by Web analytics firm comScore.
Facebook_Ad.jpg
Facebook’s 23.1 percent share of display ad impressions was up sharply from 17.7 percent in the second quarter and more than double the No. 2 ranked company, Yahoo Inc, which had 11 percent share.
In fact, Facebook’s website racked-up more ad impressions in the third quarter than the next four companies combined, which includes Yahoo, Microsoft Corp, News Corp’s Fox Interactive Media and Google Inc, according to comScore.
Analysts note that Facebook ads sell at a significant discount to display ads sold on traditional Web portals such as Yahoo.
[via Reuters]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.