Yet Another Facebook Story: “Insane” Market Valuation

Publicis Chairman and CEO Maurice Levy called Microsoft’s $240 million dollar investment in Facebook “insane.”
He also he termed the investment “unbalanced” relative to the potential advertising value of the social media marketplace.
He said the “bloom” was off the “Myspace rose,” and that the exuberance driving investments in online social networks has yet to be proven by practical advertising models.
[via Media Daily News]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.