Yet Another Facebook Story: “Insane” Market Valuation

Publicis Chairman and CEO Maurice Levy called Microsoft’s $240 million dollar investment in Facebook “insane.”
He also he termed the investment “unbalanced” relative to the potential advertising value of the social media marketplace.
He said the “bloom” was off the “Myspace rose,” and that the exuberance driving investments in online social networks has yet to be proven by practical advertising models.
[via Media Daily News]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.