Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet.
I’d say this graphic pretty much captures the major media trend of the moment:
The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook’s greatest growth has come from 35-49 year-olds, and it has added twice as many 50-64 year-olds as those under 18.
“Whatever the successful ad model turns out to be, the messaging will have to be authentic and humble, and built on the principle of two-way conversation — not a push model — that adds value to the consumer,” the report said.