Yet Another Facebook Story: Whopper Sacrificed

Facebook just got flame broiled by a master.
The company that was going to reinvent advertising, is instead taking heat from BK.
According to Brian Morrissey of Adweek, Facebook objected to BK’s Whopper Sacrifice application because Facebook’s terms of use explicitly state the company will not inform users about friend removal. So, Facebook’s tech team disabled the broadcasting feature and BK pulled the plug.
Technicalities are a bitch. That’s why people say “the devil’s in the details.”
The brand guardians at Facebook have got to be pissed about this development. The soc net needs to make friends with the BK’s of the world. Good friends.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.