Yet Another Facebook Story: Inviting Old Media to the Social

Brand managers are wringing their hands right now, saying, “Get me a Facebook strategy, pronto!” Hopefully, their agency partners have one at the ready.
The New York Times doesn’t know the likelihood of that, but the newspaper does know CNN–a media company that likely didn’t need an agency’s help–is all over it.

This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the country’s second-largest social network, enabling users to talk about the presidential debates and see what their friends are writing.
“It allows us to reach our audience in the places where they’re aggregating their friends together and sharing their thoughts,” KC Estenson, the general manager of CNN.com, said.

In other words, you gotta fish where the fish are.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.