Yet Another Facebook Story: An Open Book In Prineville

Google wants to do no evil, but they’re not the only Silicon Valley player committed to moving the needle for good.

According to The New York Times, Facebook’s new data center in Prineville, Oregon will run on specially-designed stripped-down servers that are 38 percent more efficient and 24 percent cheaper than those sold by major server makers.

While Google has remained fairly tight-lipped about its innovations, Facebook said it was starting what it calls the Open Compute Project, making its server designs available to anyone in the industry.

“We are not the only ones who need the kind of hardware that we are building out,” said Mark Zuckerberg, the co-founder and chief executive of Facebook. Mr. Zuckerberg said that by sharing the company’s designs, Facebook would benefit because as more companies adopt those designs, the cost of the custom servers would decline.

Zuckerberg doesn’t say the move is also good for his company’s image, but it is.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.