Yes, Virginia There Is A Santa Clause (But He Has Multiple Personalities)

There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to “Be the Santa You Want to Be.”


Director Geordie Stevens and The Onion helped bring the idea to life.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.