Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you?
According to BrandFreak, “Subaru is on a bit of a roll. The Outback won Motor Trend’s Sport Utility of the Year last year, among other kudos. And the automaker’s chief marketing executive, Tim Mahoney, was honored in Brandweek’s recent Marketer of the Year issue. It’s from this zone of good fortune and hyperconfidence that the automaker seems to have launched this cheeky video promoting he 2011 Mediocrity, a four-door sedan that has ‘figured out a way to blend in more.'”