Yes, I Want Chili Cheese In Between The Keys Of My Powerbook

I love Wi-Fi. It’s great to surf the net anywhere you want.
But I can’t understand the appeal of bringing in your Powerbook to a Krystal, which is offering free Wi-Fi access in all of its stores. Unless you wrap your laptop in some sort of protective compu-condom, it sounds like a disaster waiting to happen.
Krystal is the South’s version of White Castle. It’s the greasiest place on earth. And I mean that in a good way.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. ad blog round up

    Here’s what’s on the ad blogs: AdPulp finds out that Krystal’s has free wifi, but wories about getting chili cheese all over the Power Book. American Copywriter visits Bike Week in Sturgis and finds a true lifestyle brand. Then they…