Yes It’s Cold, Good For You Coors Light

Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing.

What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from the strategy down to the execution.

Note: I used to work on Coors at The Integer Group. I’m not wanting to grind any rusty axes, I just want to see better work from a beverage brand with this kind of reach.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.