Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing.
What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from the strategy down to the execution.
Note: I used to work on Coors at The Integer Group. I’m not wanting to grind any rusty axes, I just want to see better work from a beverage brand with this kind of reach.