Yes It’s Cold, Good For You Coors Light

Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing.

What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from the strategy down to the execution.

Note: I used to work on Coors at The Integer Group. I’m not wanting to grind any rusty axes, I just want to see better work from a beverage brand with this kind of reach.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. Phil maddox says:

    They say one to two glasses of wine a day is good for the heart ( natural blood thinner } I am not a wine drinker! I do however like one or two coorslite’s. a day or every couple of days. I am on blood thinners do to a heart valve. Dr says wine is good but does not know about coors lite?