Yes, Big Billboards Are Overlooked (As A Medium, That Is)

Writing on Forbes Marketshare, Steve Olenski looks at the merits of billboards, and finds an Arbitron 2009 survey that suggests they do have an impact on purchasing behavior.

Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.”

So many billboards are hard-to-read, or don’t keep the message simple. But in the right placement, any quick message can grab your attention.

Of course, it helps when the creative is something striking. Here, to fuel the imagination, are 90+ Crazy Outdoor Billboard Advertisements, which include both big highway billboards and other types of outdoor messaging. The one above, I believe was on a street-level transit board or something like that in New York City.

Are your clients doing outdoor? Do you have a special liking, or loathing, for the medium?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://twitter.com/JMazerov Julia Mazerov

    I’m a huge fan of outdoor advertising.  It’s simple, powerful, demands creativity & will continue to become increasingly popular as new technology develops to measure impressions and effectiveness.