Yelp Has Our Help

Saul Hansell writes in Bits that Yelp is succeeding in part because it puts citizen reviewers at the top of its list of constituencies to serve. This makes the site a poster child for user-centric design.

Responding to criticism from business owners that some user reviews are unfair, Yelp also recently introduced a way for the business owner to send a message back to a reviewer. If the reviewer doesn’t choose to write back, the business owner can’t send a second message.
But Jeremy Stoppelman, Yelp’s chief executive, said that the site deliberately tilts its rules to support the reviewers. “We put the community first, the consumer second and businesses third,” he said.

Yelp has 3.3 million users. It’s also one of those services many small businesses don’t know about, but should. Tuk Tuk in Beaumont Village, near where I live, knows about them:

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Steve Jerman

    I choose Yelp’s restaurant reviews over Zagat. I think they are more accurate for the type of dining experience I am after.

  • Rachel

    If you’re after a decidedly adult dining experience, then Zagat all the way. If the type of restaurant experience you’re after is close to what young twenty-somethings are after, then Steve’s suggestion makes sense.