Year of the Ox

Bill Imada, writing in Ad Age, explains what the Year of the Ox–which began Monday–means to marketers.
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Since Oxen pull (rather than push), agency leaders will need to encourage their employees to incubate and produce stronger ideas that are more client-centric. Most corporate marketers claim that their budgets have been distressed or reduced; however, the agencies that find the best solutions to a client challenge, issue and/or crisis (without being asked) will be able to pull resources out of even the tightest of corporate budgets.

More client-centric ideas? I’m not sure what Imada means by that. But I do like the way the planets are lining up for various pull strategies.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.