Yahoo’s Buying Spree Continues

Yahoo continues to acquire Web 2.0 companies. Today, it’s Del.icio.us, the social bookmarking site.
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According to Tech Crunch, Yahoo now owns the two most important tagging properties on the web – flickr and del.icio.us.
Greg Yardley speculates that Yahoo paid between $30 to $40 million for the company. His thinking considers that Union Square Ventures, the VCs that backed Del.icio.us in the first place, would need a 10x return on their money to justify a sale.
[via Micropersuasion]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.