Y > G

According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today.

Yahoo’s ascent reflects consumers’ impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan’s American Customer Satisfaction Index.
Because Google’s core search page has retained roughly the same simple, streamlined appearance it has had for years, consumers don’t notice the Mountain View, Calif., company’s new features, Freed said.
“Google has developed many services over the years, from calendar to maps, but consumers don’t really know about them,” Freed said. “Google needs to do a better job of telling people about its services.”

When it comes to webmail it appears Freed may be right, as Yahoo’s 36% market share dwarfs Google’s 3% share.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.