Y > G

According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today.

Yahoo’s ascent reflects consumers’ impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan’s American Customer Satisfaction Index.
Because Google’s core search page has retained roughly the same simple, streamlined appearance it has had for years, consumers don’t notice the Mountain View, Calif., company’s new features, Freed said.
“Google has developed many services over the years, from calendar to maps, but consumers don’t really know about them,” Freed said. “Google needs to do a better job of telling people about its services.”

When it comes to webmail it appears Freed may be right, as Yahoo’s 36% market share dwarfs Google’s 3% share.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.