Writing The Book On Processed Meat

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You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc.
But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing.
So what do you do?
You write the book!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.