Writing The Book On Processed Meat

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You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc.
But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing.
So what do you do?
You write the book!

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.