Here’s the gig, it’s a 30 page tri-fold brochure. Here’s the catch: I don’t have really any money. How about 300 clams? Does that sound fair? Oh, did I mention that I get to comment at every stage of the approval process until I see a stream of tears coming down your beet red face? Did I mention that I’ll be briefing you on the project by email one little trickle of critical information at a time? Did I mention that I’ll let you get to the 17th round BEFORE I show it to my boss”? Did I mention that those are actual clams, not dollars? We’re a seafood distributor.
Writers Take The Bait
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.