WPP Turns 25. Time For A Quarterlife Crisis?

This’ll surely make George Parker’s head explode. Sir Martin Sorrell, writing on The Huffington Post, shares his thoughts about the holding company:

I think WPP’s halfway there; our objective is to be the best marketing services company in the world, and by best we mean the natural choice of both clients and people; the natural choice of clients when they select an adviser or a partner in the area of advertising and marketing services and of people when they select brands or companies to go to build their careers in advertising and marketing services.

There’s also a 23 minute video case study, (sorry, doesn’t appear to be embeddable) on the site.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.